A Which report published this week could not recommend any
A measure is only a guide
High Street bra fitting service, stating, “Fewer than 1 in 3 shops measured up and no service was good enough to recommend.” Just style reported that even though the report focused on larger busted women (DD+), smaller busted women also got a poor service
I have to say I’m disappointed, but not surprised. My business was set up almost 6 years ago after I got awful advice from a ‘trained bra fitter’ running an independent business. But I still see women who tell us of their awful experiences in High Street Shops.
I’ve always based the bra fitting service we offer at bras4mums and bras4all on good fitting advice. We will not let a woman buy a bra we believe is ill fitting. If she insists, we make a note on her fitting record, in case she has cause to complain.
We allow up to an hour for each fitting at our shop and with our home fitting service. This allows time to educate the customer as well as try on a variety of styles and sizes to ensure good fit. At the shows we attend, this isn’t possible, but our fitters do their best in a very busy environment, and will spend as much time with a customer as required to ensure good fit and comfort.
One of our main frustrations as bra fitters, are the sizes available from suppliers. Even though bras4mums offers the widest range of maternity and nursing bras in the UK, we don’t feel there is enough for a lot of the women we see. We need more 28-30 back sizes, more F+ cups, and particularly more HH – J – L cups. Despite our good communications with our suppliers, they are still not listening as we’re only a small part of their income. For example, HOTmilk have decided to no longer manufacture 30 band sizes. It turns out that we’re one of the very few stockists of this size, and not big enough for them to manufacture just for us.
Yes, bra fitting services should be better and more consistent. But so should bra manufacturing! You can even buy a bra from the same manufacturer in a different size to normal due to the fabric being more/less stretchy. It’s frustrating!
So, if in doubt, give us a call. Our bra fitters are trained to offer advice by phone and by email. We may use a tape measure as a guide, but not as the final ‘size answer’, as all bras fit differently. See how we size you up for an initial guesstimate and starting point.
Recent training sessions we’ve run have surprised the attendees, and disappointed sales assistants. During the day they’ve not only realised that they are uncomfortable in their current bra, but that the range that they are stocking will not fit most of the women who shop there! Stores need to start asking women what they want, not relying on suppliers who want to sell bra patterns they already have.
Don’t let anyone tell you it’s the right fit if it’s uncomfortable to wear. But please do remember, that you may not be wearing your bra right. Do listen to advice on this – an ill fitting bra really can affect your health.
Related article – Why aren’t we taught how to wear a bra at school?